This programme will take advantage of the most current theory and practice to explore the key aspects of the digital marketing environment and how it has influenced marketing strategy. It will consider how digital marketing fits in with traditional marketing theories and practices and consider what future trends in digital marketing will look like.
Developed by leading academics in the University of Liverpool’s AACSB, AMBA and EQUIS accredited Management School, students will be equipped with the specialist knowledge and professional skills to become outstanding digital marketing managers, either in their current employment or when forging a new career in the field of marketing. The University of Liverpool is ranked 8th in the UK for Marketing & Public Relations in The Guardian University Guide 2027, reflecting our commitment to academic excellence and student outcomes.
The curriculum combines essential digital marketing elements such as consumer behaviour, digital communications, social media marketing, and brand creation and management with core business skills. These are tailored to the needs of marketing practice, including leadership, data and financial management, marketing and business ethics and corporate social responsibility.