BA (Hons) Business and Marketing

Core Module:

Fundamentals of Effective Learning (15 credits): Build your proficiency, grow in confidence and familiarise yourself with the key areas of business in this exciting module. You’ll also develop key academic skills – such as report writing, research, referencing, writing and reflective learning – that will be beneficial in your future career. 

Business and Management Skills (15 credits): Distinguish between the role of leader and manager, and understand how to establish effective teams to increase motivation in the workplace. This valuable module will also develop your understanding of effective communication channels leaders employ, as well as the overall communication process. 

Fundamentals of Marketing (15 credits): This valuable module examines the modern marketing environment and the four main decision-making areas to consider in business. You’ll then progress into interesting psychological aspects, such as buyer behaviour and consumer influence, while developing an understanding of the role of marketing in society as a whole.  

Human Resource Management (15 credits): Explore the complexities of human resource management in this insightful module. You’ll gain a critical understanding of HR theories and practices in a global context, as well as a deeper awareness of ideologies within a wider social, political and economic setting. You’ll also consider the strategic influences of stakeholders on business performance. 

Introduction to Finance (15 credits): What role does finance play within an organisation? Find out in this valuable module. You'll cover topics such as budgeting, cost management and capital investment analysis, while developing your ability to analyse and evaluate performance. That way, you can make decisions based on financial information. 

Business Environment (15 credits): How do businesses work within an international economy? In this insightful module, you'll learn about the internal and external environment of organisations and explore how it impacts people, technology and resources. This module will also provide you with a grounding in approaches to organisation management.  

Core Skills and Employablity (30 credits): This in-depth module will introduce you to the core skills currently in demand in the global labour market – while giving you a greater understanding of how to better prepare your skillset for today’s fast-paced job market. Evaluate your current core skills and plan to develop them in-line with fluctuating labour market demands.  

Core Module:

Business Planning (15 credits): Gain a solid grounding of business planning with this valuable module. From business strategy to risk management and financial basis, you’ll cover a range of topics – allowing you to assess risk and its impact on a business. You'll also be able to apply your understanding to key business functions, including finance, marketing and human resource management. 

Marketing and Sales Management (15 credits): This comprehensive module introduces selling as an element of the marketing process, alongside marketing and sales planning strategies. You'll also explore a wide range of topics, including consumer buyer behaviour, key account management strategies, sales management responsibilities and selling techniques – from personal to relationship and multi-channel.  

Operations Management (15 credits): What role does operations management play in the success of an organisation? Find out in this exciting module. You'll learn how to maximise scarce resources to produce goods and services in an efficient and cost-effective way, while developing the skills required to recommend changes and improvements to strategic operations and supply chain.  

Consumer Behaviour (15 credits): What is consumer behaviour and how does it impact marketing strategy? In this valuable module, you'll analyse the concepts of consumer research, market segmentation and motivation – while focusing on individual personality, perceptions, attitudes and learning. Identify the influence of groups on consumer behaviour and evaluate the consumer decision-making process. 

Marketing Communications (15 credits): In this fascinating module, you’ll deepen your understanding of the theory of communication and its innate impact on marketing messages, its ability to convey ideas and influence different marketing channels. You’ll also identify the key elements of communications strategy and review the impact and importance of new technologies. 

Project Management (15 credits): Explore the theories and concepts utilised for effective project management and the use of contemporary project management software. In this valuable module, you’ll gain insight from case studies and delve into project management knowledge areas and process groups while using specialist project management software. 

Business Investigation (30 credits): Explore a wide range of practical and theoretical issues relating to research in business, their applications and how they can be employed by different organisations. This fascinating module also allows you to conduct your own research into an area of interest, using appropriate methodology and professional research material.  

Core Module:

Global Business Environment (15 credits): Immerse yourself in the key elements of the global business environment with this comprehensive module. You'll review international trade theories, the global financial marketplace and discover the organisations which support it. You’ll also learn to critically analyse the motives for and barriers to internationalism. 

Business Strategy (15 credits): Hone your strategic management skills with this exciting module. You’ll benefit from an engaging introduction to the key theories, approaches and concepts which form business strategy. Not only that, you’ll learn to critically evaluate the limitations of emerging schools of thoughts and how to they best work in practice. 

International Marketing Strategy (15 credits): Examine the development of international marketing strategy as a planned response to the global business environment. In this defining module, you’ll develop a solid understanding and appreciation of the underlying theories of international marketing, and critically assess the various steps taken by an organisation when looking to internationalise.  

Marketing Research (15 credits): Dive into the key tenets of marketing research with this defining module. You’ll evaluate data collection methods and research technologies to understand the competitive modern business landscape. Not only that, you’ll formulate an independent research proposal combining a variety of approaches and critically examine ethical issues in business research.  

Advanced Business Project (30 credits): Immerse yourself in the research process by generating research ideas with clear objectives. Understand the differences between key data collection techniques and analysis procedures and explore why these are not mutually exclusive. 

e-Business and Marketing (15 credits): Identify the key concepts of e-commerce and e-business marketing in this exciting module. You'll learn how to attract customers through digital media channels; develop a solid understanding of search engine marketing, campaign performance and metrics; and discover how each of these channels interacts with the overall customer journey.  

Business Law (15 credits): In this engaging module, you’ll identify the core foundations of law that regulate businesses and evaluate the changing legal environment and how this affects businesses on an operational level. Dive into the fundamental issues that face all businesses, contract, employment, tort and business operations. 

Services Marketing (15 credits): Ready to enhance your transferrable skills and employability within the service sector? This valuable module will help you understand the importance of the human dimension in service provision. You’ll also critically analyse the marketing activities of service sector organisations – helping you gain crucial insight into how services-based organisations operate.